5+ years ago, I started this blog for the simple reason that I needed a creative outlet. I was in my last year of university and certainly had no idea what was coming next – other than it was time to start preparing for adulting. Fast forward five years, I landed a great job and am now working in finance at a big corporation, got my professional designation, bought a home, got married, and pursued a passion project in the world of entrepreneurship.

No matter how busy I got and how bogged down I was from juggling life’s many priorities, there was always a tug at my heart to continue blogging. It was my escape. It was my way of deploying my creative juices. It was my way of channeling through all the things that inspired me.

What started as a personal journal to document my outfits, travelling, and the memories of university life has evolved into my adventures in life, relationships, more travelling, cultivating a successful career, entrepreneurship, and my pursuit of living an inspired lifestyle.

I hope you’ll continue to join me on the journey of elevating myself, redefining success, continued growth, meaningful conversation, travelling the world, and even more stories to share.


“take time to do what makes your soul happy.”

x, Joanna